What was the biggest creative challenge posed to you by a recent project? Tell us about the project, when it was completed and where it is or will appear. Why was it noteworthy or gratifying, or what valuable lesson did you learn from it?

Heather Danosky
Editor
Fluid

There are creative challenges in every project. One is never really more important or difficult than the next. Finding the creative energy at the beginning of each project is an ever changing process. It might come swiftly and with ease, but it can also take days of banging your head against a wall, and going to bed unfulfilled and disappointed in the day’s work. When I partner with an agency, we want to make the most creative content we can. In most cases there are so many people that need to approve these things, by the time we go through the layers at the agency, up the chain of clients, and finally to legal and network approvals, the end result is sometimes not what we had in mind. The discovery of working with other creative people to try and elevate the project is always surprising, and I often find myself missing the people that went on the journey with me. When you truly connect with something, the reward is there and the struggle was worth it. I’m currently working on a feature documentary, and I’m in the rough cut stage. In both worlds all I want to provide is beautiful work. Now is the time to be creative; it’s a magical and perfect moment of struggle and bliss. I’m connecting with my characters in a way that no one else can. I learn something from each of these struggles, and I take it with me to the next. There is always a next time, and a new reason to walk away smiling.

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