1) Brands will choose independent agencies in greater numbers as trust continues to erode with the holding companies.
Creative work will be transportive, light, fun and humorous—a balance to the tense and dark climate we’re living in.
2) Joan doesn’t have a New Year’s resolution, but as a company we’re committing to better understanding, empathizing and connecting with audiences. To that end, we’re investing heavily in proprietary data and R&D this year.
3) By far, our most relevant lesson was how much better the work became when clients were invited into the creative process.
4) I wish it was more lofty, but my personal resolution is to Peloton three times a week.