1) What trends, developments or issues would you point to thus far in 2017 as being most significant, perhaps carrying implications for the rest of the year and beyond? *

2) What work (advertising or entertainment)—your own or others’—has struck a responsive chord with you this year and why?

3) What work (advertising or entertainment)—your own or others’—has struck you as being the most effective strategically and/or creatively in terms of meshing advertising and entertainment?

4) Though gazing into the crystal ball is a tricky proposition, we nonetheless ask you for any forecast you have relative to the creative and/or business climate for the second half of 2017 and beyond.

5) What do recent honors on the awards show circuit (Cannes Lions, AICP Show/Next Awards, AICE winners or Emmy nominations) tell us in terms of creative and/or strategic themes and trends in the industry at large?

6) What new technology, equipment or software will you be investing in later this year or next year for your company or for yourself personally, and why? Or, tell us about what new technology investment you’ve made this year and why it was a good decision—or not?

Lisa Mehling
president/owner
Chelsea Pictures

1) I see a notable resurgence of optimism in the business inspired by range of creative opportunities that are popping up.

2) The emphasis and regard for craft and execution have been very inspiring this year—- from Kenzo, Sandy Hook, Morton Salt, Under Armor, The Atlantic were some of my favorites.

3) Geico and Old Spice seem to lead the way year after year.

4) We will have to continue to work our butts off and bring inspiration and drive to everything we do.

5) Intelligent and original ideas standout and awards matter.

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