1) What industry trends or developments were most significant in 2017?

2) How did your company adjust/adapt to the marketplace in 2017? (diversification, new resources/talent/technology, new strategies, etc.) You are welcome to cite specific piece of work which shows how lessons learned in 2017 were applied.

3) What work in 2017 are you most proud of? (Please cite any unique challenges encountered)

4) Gazing into your crystal ball, what do you envision for the industry—creatively speaking and/or from a business standpoint—in 2018? (can focus on advertising, entertainment, production or post)

5) What’s your New Year’s resolution, creatively speaking and/or from a business standpoint, for your company, agency or division? Do you have a personal New Year’s resolution that you can you share? And if you like, tell us briefly about a project you’ll be working on in early 2018?

Matt Bijarchi
CEO/co-founder
Blend

1) Linking online social to live social experiences. Creating live experiences that connect brands to their market continues to be a strong trend.

2) We have continued to build on our two core competencies, brand building through effective strategies and campaigns and building branded software for our clients that enhances how brands interact and transact with their customers.

3) Our launch of a new car for Redspace at the LA Auto Show drew on all of our areas of strengths. From brand strategy to long form beautifully produced documentary about the car design process, website, live surprise and delight event at the car show and a gala event we produced for media and other influencers. We secured coverage for our client garnering over a half-billion press impressions in top-tier publications including The Verge, Mashable, Fast Company and Forbes.

4) The creativity will continue to be focused on integrated services and solutions. The ability to think across all platforms and campaign types and develop a comprehensive, efficient approach to brand building with a production team that can execute on creative assets and software.

5) Our New Year’s resolution is to build on our considerable successes in 2017 by expanding our team and delivering our model to more diverse audiences.

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