Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid…
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WARC, the international authority on advertising and media effectiveness, has released the results of the 2018 WARC 100, an annual…
WARC, the international authority on advertising and media effectiveness, has released its first Global Ad Trends Report digesting the latest…
WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of 122 campaigns entered…
The first shortlist of The WARC Awards, a new global competition honoring the effective use of emerging marketing disciplines, is…
UK advertising expenditure grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the…
WARC announces the 2017 results of the WARC 100, an annual ranking of the world’s best marketing campaigns and companies…
Warc, the global marketing intelligence service, has today released its IPA Effectiveness Awards Report, an in-depth study of effective marketing…
Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short and long-term strategies, according…
Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests…