WARC, the global authority on marketing effectiveness, has released ‘Creative Effectiveness Lions 2023 – Insights from the winners’, a report…
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The WARC Media 100, the ultimate independent benchmark celebrating the best media ideas from across the marketing industry, is now…
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by…
WARC, the international marketing intelligence service, has found that US advertisers are spending more on online display formats – chiefly…
WARC, the global marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year…
WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend in…
Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being…
The trend toward in-housing will continue but at a global level looks less significant than recent US data has suggested,…
Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising…
Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide,…