Nielsen: The Gauge Reveals Streaming Surpassed Cable for the First Time in July, Capturing its Largest Share of TV Viewing to Date Thursday, August 18, 2022 Nielsen (NYSE: NLSN) announced that streaming usage surpassed cable in July to claim the largest share of television viewing for the…
Study: TV at a Crossroadsย Tuesday, December 18, 2018 Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising…