Parks Associates: Netflix and Prime Video Have Longest Subscription Duration, Each Exceeding Four Years on Average, Followed by Hulu, Starz, and Paramount+ Wednesday, November 15, 2023 Parks Associates' latest research on streaming services shows Netflix and Prime Video enjoy the longest subscriber lifetimes, as both services boast an…
Nielsen Relaunches Streaming Measurement Suite across Content, Ads and Platforms to Tackle Growing Consumer Segment Wednesday, October 13, 2021 Nielsen (NYSE: NLSN), a long time leader in streaming content and ad measurement, announced that it is bringing its streaming solutions…