U.S. Podcast Ad Revenues Grew 19% YoY in 2020; set to exceed $1B this year and $2B by 2023 Tuesday, May 11, 2021 According to IAB's U.S. Podcast Advertising Revenue Study, prepared by PwC (PricewaterhouseCoopers) and released at the IAB 2021 Podcast Upfront,…
New Study Finds That Podcast Advertising Campaigns Resulted In An Average 10 Times Lift Relative To Print, Digital and TV Wednesday, February 19, 2020 In a new report, Claritas and Market Enginuity illustrate how marketers can solve one of the key challenges of podcast…
Podcast Ad Market Could Reach $1.6bn By 2022 as Spotify Moves To Take Lion’s Share Thursday, April 25, 2019 WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend in…