The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion,…
Browsing: Industry Research
The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation…
Ooyala, a global provider of video monetization technology and services, today published a new report, “The Lifecycle of Content: From…
UK advertising expenditure grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the…
There’s a lot of jargon used to describe what’s happening in the constantly evolving television services market. The latest research…
WARC announces the 2017 results of the WARC 100, an annual ranking of the world’s best marketing campaigns and companies…
Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short and long-term strategies, according…
Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests…
Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of…