Digital video advertising spend increased 21% in 2022 to $47.1B and is projected to rise an additional 17% to $55.2B in 2023, according to…
Browsing: IAB
As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released “IAB Internet Advertising…
According to IAB's U.S. Podcast Advertising Revenue Study, prepared by PwC (PricewaterhouseCoopers) and released at the IAB 2021 Podcast Upfront,…
U.S. digital advertising revenues reached a landmark high of $28.4 billion in the first quarter of 2019. This is the…
U.S. digital advertising revenues for the first six months of 2018 soared to $49.5 billion—the most advertisers have ever spent…
The Interactive Advertising Bureau (IAB) today, at NewFronts West, released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study…
The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion,…
The Interactive Advertising Bureau (IAB) today released “The Changing TV Experience: 2017,” a comprehensive study revealing that most U.S. adults…
The Interactive Advertising Bureau (IAB) today released the “What Works & Why: IAB Global Insights Report 2016,” showcasing case studies…
The IAB Data Center of Excellence and DMA, the largest U.S. data and marketing association, have released “The Data-Centric Organization,” a whitepaper showing…