Non-transparent production practices exist at multiple ad agencies and agency holding companies, according to a new study by the ANA…
Browsing: ANA
The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation…
The war on fraud is not going well. Advertisers are expected to lose an estimated $7.2 billion globally this year…
The ANA (Association of National Advertisers) and online fraud detection firm, White Ops have launched ‘The Marketers’ Coalition’, a joint…
The ANA (Association of National Advertisers) has released “State Commercial Production Incentives – ANA’s Principles for Fair Use,” a set of guidelines…
SpotGenie Partners, LLC (www.seespotgenie.com), a leading provider of digital media services to the advertising, entertainment and broadcast industries, has completed…