Humor, Distinctive Assets, Shared Value of Purpose, and Driving Fame Through Earned Media Lead To Commercial Success Wednesday, August 2, 2023 WARC, the global authority on marketing effectiveness, has released ‘Creative Effectiveness Lions 2023 – Insights from the winners’, a report…
WARC Unveils Insights From Cannes Lions Creative Effectiveness Campaigns 2017 Tuesday, August 8, 2017 WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of 122 campaigns entered…