For Mom, little magical moments are everything—from the just-right back to school supplies to the perfect holiday gifts, to the impromptu rainy-day playdate. Mom loves to be perfectly prepared. However, these magical moments take both time and money, something that Mom can often be in short supply of. Enter Zulily. There’s no other place on the interwebs where you can find so many amazing products, big name brands and big deals. So let’s make a big deal out of all these big deal moments for our numero uno big deal: Mom. This campaign comes to life through :30 and :15 CTV, :30 and :15 streaming audio, paid social and digital work.
SPW Credits
Client: Zulily Hafiz Huda, Executive Creative Director, Kim Arispe, Creative Director, Carmen Valentine, Manager of Brand Marketing, Andrea Conrad, Director of Communications and Brand Marketing
Agency: Baldwin& Emily Watson, Group Creative Director, Robyn Gun, Group Creative Director, Jen Matthews, Director of Design, Ashley Yetman, Director of Strategy, Lindsay Barnes, Senior Project Manager, Jennifer Hazelett, Director of Account Management
Production Company: SPEAKEASY Director: Jimmy Marble, Executive Producer: Rebecca Parenteau, Head of Business Affairs: Drew Brecker, Line Producer: Fernando Morillo, DOP: Kayla Hoff, First AD: Jimmy Ramirez, Gaffer: Dimitri Christoforidis, Key Grip: Matt Planer, Production Designer: Lauren Machen, Wardrobe Stylist: Jamie Catino, Makeup Artist: Suzie K, Editor: Kenneth Casey Swoyer, Post Producer: Holiday Coles, Color: Matt Osborne, CO3, Sound Engineers: Morgan Samuel, John Lukas | Animation: Cub Animation Studio | Music/Tracks: Going Up (Sonos Sanctus) & Glamorous Christmas Party (APM Music)
Talent: Amy Argyle, Luciano Reeves Talent Agency; Cynthia Aileen Strahan, Aqua Talent Agency; Brad Culver, Activity; Aviela Haas, Paloma Model and Talent; Ryn Greenwell, KMR Talent Agency – Youth; Austin Hall, Daniel Hoff Agency
ScreenWork Categories:Commercial
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