Post Asylum/Element X has been helping agency clients pivot to animation with live-action production limited due to COVID-19. Stanley Marketing Works selected PA/EX to help develop and animate a photorealistic cockroach for Zevo™, a natural insect spray safe around people and pets. “The key to this spot was making sure the roach appears 100% believable in both look and movement,” said SMW President Jordan Stanley. “I sent NatGeo style macro roach footage for reference, and I was blown away at what Chad and the animation team were able to achieve. Looking at the roach footage and animation side by side, you can’t tell which one is CGI.”
Photorealistic 3D Animation by Post Asylum/Element X
SPW CreditsAgency: Stanley Marketing Works
President & Executive Creative Director: Jordan Stanley
Live Action Director/Editor: Kyler Lopez
Creative Studio: Post Asylum/Element X
Executive Producer: Graham Hagood, Executive Creative Director: Chad Briggs, 3D Model/Surface/Texture: Matthew Nith, Vincent Lo, Shrivas Shyamsundar; Character Rigging: Steven Kiesewetter, Animation: Chloe Gray, Ira Thomas; Lighting: Shrivas Shyamsundar, Vincent Lo; Motion Design: Jason Rojas, Editor: Jhossep Flores
Original Music & Sound Design: Gary Parks - Pure Evil Music
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