To herald the release of its new Zevia Kidz product line, leading zero sugar, zero calorie beverage company Zevia partnered with full-service marketing agency Haberman and design-driven production company Sarofsky to create an integrated spot-market campaign. Entitled "It's Everything You Wished For," the campaign shows real reactions from kids trying Zevia Kidz for the first time. It was brought to life through digital video, digital banners and rich media, paid social and a national public relations and influencer program.
Campaign Credits, Zevia Kidz.
Client: Zevia
Director of Marketing: Tom Schafer
Agency: Haberman
Creative Director/Copywriter: Emalie Wichmann
Senior Designer: Aaron DeYoe
Designer: Lindsay Schwartz
Account Director: Amy Keepper
Agency Producer: Tammy Auel
Production/Design Company: Sarofsky
Executive Creative Director/Director: Erin Sarofsky
Executive Producer: Steven Anderson
Creative Lead: Duarte Elvas
Producer: Joel Signer
Director of Photography: Mike Bove
Animators/Designers: Josh Smiertka, Ally Munro, Matt Miltonberger
Editor: Tom Pastorelle
Colorist: Tyler Roth
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More