To herald the release of its new Zevia Kidz product line, leading zero sugar, zero calorie beverage company Zevia partnered with full-service marketing agency Haberman and design-driven production company Sarofsky to create an integrated spot-market campaign. Entitled "It's Everything You Wished For," the campaign shows real reactions from kids trying Zevia Kidz for the first time. It was brought to life through digital video, digital banners and rich media, paid social and a national public relations and influencer program.
SPW CreditsCampaign Credits, Zevia Kidz.
Client: Zevia
Director of Marketing: Tom Schafer
Agency: Haberman
Creative Director/Copywriter: Emalie Wichmann
Senior Designer: Aaron DeYoe
Designer: Lindsay Schwartz
Account Director: Amy Keepper
Agency Producer: Tammy Auel
Production/Design Company: Sarofsky
Executive Creative Director/Director: Erin Sarofsky
Executive Producer: Steven Anderson
Creative Lead: Duarte Elvas
Producer: Joel Signer
Director of Photography: Mike Bove
Animators/Designers: Josh Smiertka, Ally Munro, Matt Miltonberger
Editor: Tom Pastorelle
Colorist: Tyler Roth
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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