The United States is the only country in the developed world that does not guarantee its citizens paid family leave. In the new documentary Zero Weeks, which premiers November 11 at DOC NYC in New York City, director Ky Dickens explores the impact of that policy on families dealing with the birth of a child, a medical crisis or an aging parent. For many Americans, especially those with low incomes, it comes down to a choice between keeping a job and caring for someone they love.
SPW CreditsKY DICKENS DIRECTOR | PRODUCER
ALEXIS JAWORSKI | PRODUCER
MICHAEL OGNISANTI | CINEMATOGRAPHER
C.J. ARELLANO | EDITOR
RACHAEL CANTU | COMPOSER
AIREEN ARELLANO | ILLUSTRATOR
AMY MCINTYRE | CO-PRODUCER
ASHLEY SMITH | ASSISTANT EDITOR
ADINA KWASIGROCH | ASSISTANT PRODUCER
KIRA WOODS | PRODUCTION COORDINATOR
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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