Zadara Sends Cameos to 100 Prospective MSPs Through Battery’s Innovative Client-Direct Marketing Campaign.
Tasked with bringing awareness to Zadara’s new Federated Edge cloud services program, Battery crafted an innovative B2B and DtoC hybrid campaign aimed at reaching a hyper-targeted list of hosting provider MSPs – 100 to be exact – which Zadara believed would be most interested to learn of the offering. These potential MSP partners needed to provide cloud services to take advantage of the first-ever public edge cloud network composed of hundreds of global MSPs and designed to support modern workloads.
SPW Credits
Zadara CMO Tim DaRosa VP Marketing Lauren Koszarek Sr Director, Product & Solution Marketing Steve Bohac
Battery Chief Creative Officer Phil Khosid Creative Director Joe Sgro Creative Director Andy Lam Producer Tyler Divine Head of Production Danielle Tarris Partner/ Head of Brand Management Mike Parseghian
Cameo List of Talent John O’Hurley: aka J. Peterman from Seinfeld Ross Marquand: aka Aaron from The Walking Dead Brian Baumgartner: aka Kevin from The Office Steve Wozniak: Co-Founder of Apple Cheryl Strayed: Author of the #1 New York Times bestselling memoir Wild Kevin Dillon: aka Johnny Drama from Entourage Jonathan Goldsmith: Former Most Interesting Man Randy Travis: Country Music Legend (*did Cameo with his wife, Mary Travis) Rob Maschio: aka “The Todd” from Scrubs Princess Ariel: Disney Princess Scott Hamilton: Former Figure Skater and Olympic Gold Medalist Brian Bosworth: Former Seattle Seahawks Linebacker, OSU Star and National Champion Danny Seraphine: Original Drummer for Chicago, & member of the Rock & Roll Hall of Fame Mark Messier: Former NY Ranger, 5-time Stanley Cup Champion and Hall of Famer Chris Mullin: Former Golden State Warrior, 2x Olympic Champion & Hall of Famer Steve Garvey: Former Dodgers’ First Baseman and 10x All Star John Godwin: Reality Star from Duck Dynasty Brooks Laich: Former Washington Capitals Star Helio Castroneves: 3x Indianapolis 500 Champion and Dancing with the Stars Champion Adam Wainwright: Current St. Louis Cardinals Pitcher, World Series Champion & 3x All Star Andre Dawson: Former Chicago Cubs Outfielder and Hall of Famer Brian Scalabrine: Former Boston Celtics Forward and NBA Champion George Hincapie: Former Cyclist and 5x Olympian Joe Thomas: Former Cleveland Brown and 10x Pro Bowler Chris Rankin: aka Percy Weasley from the Harry Potter films Jack Armstrong: Voice of The Toronto Raptors Kevin Millar: Former Boston Red Sox First Baseman and World Series Champion Merril Hoge: Former Pittsburgh Steelers Full Back and ESPN Analyst Tom Lehman: Golfing Champion and Former #1 Ranked Player Wendel Clark: Former Captain of the Toronto Maple Leafs and 2-time NHL All Star Lance Moore: Former New Orleans Saints Wide Receiver and Super Bowl Champion John Kuhn: Former Green Bay Packer, 2x Super Bowl Champion and 3x Pro Bowler Martin St. Louis: Tampa Bay Lightning Stanley Cup Champion and Hall of Famer Arthur Moats: Former NFL Star and Captain of JMU Dukes Football team Zack Kassian: Current Winger for the Edmonton Oilers and Fan-Favorite Kris Versteeg: Former Calgary Flames Winger, 2x Stanley Cup Champ with Blackhawks Harrison Butker: Kansas City Chiefs Kicker Taylor Twellman: Former US Soccer and MLS star Geoff Blum: Former Houston Astros Infielder Chris Sabo: Former Cincinnati Reds Third Baseman Jaccob Slavin: Current Carolina Hurricanes Assistant Captain and NHL All Star Piff The Magic Dragon: Magician & Comedian and Reality Star from America’s Got Talent Michael Buffer: World Famous Boxing / Wrestling Announcer
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
