The title uses playfully-animated watercolor illustrations, inspired by graphic design of the 1970s, to evoke the spirit of the women’s movement of that era. Giving feminists and conservative activists equal time, the sequence conjures the milieu of the 1970s by presenting whimsical reminders of things that were a familiar part of women’s lives at the time from megaphones and protest signs to curlers, hair dryers, Good Housekeeping magazine and homemade blueberry pie.
SPW CreditsFX Networks
Dahvi Waller - Creator/Executive Producer
Stacey Sher, Cate Blanchett, Coco Francini, Ryan Fleck & Anna Boden - Executive Producers
Design and Production: yU+co, Hollywood.
Garson Yu, Creative Director; Carol Wong, SVP/Executive Producer; Reno Robertson, Executive Producer; Edwin Baker, Sr. Art Director/Designer; Grace Kang, Art Director/Designer; Lydia Kim, Designer/Illustrator; Aura Lewis, Lead Illustrator; Dasha Bough, Storyboard Artist/Illustrator; Gregory Jones, Technical Director/Lead Compositor; Yuee Seo, Lead Animator; Sam Schlenker, Editor; Mulan Leong-Suzuki, Graphic Designer; Axel Alvarez, Animator; Brown Yoon, Animator; Martin Von Will, Animator; Rick Spitznass, Writer/Researcher; Latoria Ortiz, I/O Manager
Music: “A Fifth of Beethoven” Walter Murphy
Contact NameLinda Rosner
Contact Phone310.837.6008
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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