To let football fans know that “NFL Sunday Ticket” is moving to YouTube and YouTube TV, the online and streaming video platforms chose the perfect time to run a humorous comedy promo spot: right before the kickoff of Super Bowl 57. In “Football Cat,” a thirty-second ad created by YouTube Creative Studio, the drumbeat of the familiar theme from NFL’s Thursday night coverage comes on as viewers are treated to a throwback to one of YouTube’s earliest viral hits, “Keyboard Cat.” First posted to the site in 2007 although initially created back in 1984, “Keyboard Cat” has been viewed over 70 million times and unleashed an entire generation of cat videos and memes across the internet since it was first posted. The music track used for “Football Cat” was extensively remixed at Alt_Mix, the startup audio post and sound design studio launched last year by veteran Senior Mixer and Creative Director Cory Melious. He also recorded a short voiceover that was integrated into a cheering crowd effect that factors into the spot’s crescendo and created additional sound design elements for the spot. Alt_Mix delivered a full 5.1 final mix for broadcast and streaming.
Client: YouTube | Agency: YouTube Creative Studio Christian Haas – ECD, Christine Lindemann – Director, Creative Production, Libby Dunn – Creative Business Lead, Justin Pedone – Creative Lead, Dustin Blouse – Creative/Art Director, Sonia Pandya – Integrated Producer, Matthew Kalish – Editor | Online Finishing – the Mill | Audio Mix: Alt_Mix | Mixer/Sound Designer: Cory Melious
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More