YouTube: Know When They Watch created by San Francisco advertising agency Camp + King.
SPW CreditsClient YouTube
Agency Camp + King
CEO, Jamie King
CCO, Roger Camp
Creative Director, Rikesh Lal
Creative Director, Jesse Dillow
Associate Creative Director/Art Director, Justin Hargraves
Associate Creative Director/Copy Writer, Scott Myers
Strategy Director: Shannon Gillmore
Brand Director, Emily Dillow
Brand Manager, Grace Lazarus
Executive Producer, David Verhoef
Production Company: Misfit
Director: Doug Cox
Executive Producer: Jim Vaughan
Line Producer: Scott Wickman
Cinematographer: Nick Mahar
Editorial Company: Misfit
Editor: Matt O’Donnell
Exec. Producer: Jim Vaughan
Assistant Editor: Marissa Rosado
VFX/Smoke Finish: Mark Everson
Color Grade: Spy
Colorist: Carey Burens
Audio Mix: One Union
Engineer: Joaby Deal
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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