Optimus and DDB Chicago Develop Series of Web-Based Videos in Support of New GED Campaign
Videos Raise Awareness for "Your GED" Campaign Funded by Dollar General Literary Foundation and the Ad Council Leading post-production and production house Optimus today announced with DDB Chicago the development of a series of videos showcased on the new website, yourged.org. The videos were created by DDB Chicago and directed and edited by Katie Wrobel for ONE at Optimus/Optimus to support the campaign funded by Dollar General Literary Foundation and the Ad Council to help people who were unable to finish high school prepare for their GED Exams. >> Full story and credits here.
SPW Credits
DDB Chicago Art Director/VP Creative Director: Chris Roe Creative Director: Chuck Rachford Associate Creative Director: Jonathan Richman Associate Creative Director: Alex Zamiar Producer: Matt Green
One at Optimus Director: Kate Wrobel EP/Managing Dir.: John Noble Producer: Joe Tipre Assistant Director: Amanda Speva Production Manager: Lauren Pecorella DP: Jordan Gzesh Audio Mixer: Lorian Toth Gaffer and 2nd unit camera op: Eon Mora Script supervisor and data manager: Abbie Hamilton
Optimus Editor: Kate Wrobel Asst. Editor: Lucy Radtke Audio Asst: Marina Bacci EP/Managing Dir.: Gretchen Praeger Post Producer: Nora Carney
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
