Behind the scenes video for the Yoigo campaign.
Award-winning Spanish film director and visual effects expert Gabe Ibañez has recently broken new ground with his most recent advertising campaign. By using the latest LED technology, the campaign was able to exceed the client’s expectations and be shot in a completely COVID-safe manner for the cast and crew.
As we all know, the global pandemic has greatly affected the production industry, with all usual procedures having to be reimagined for everyone’s safety. This has presented huge challenges, but with the right technology, it has also provided the much needed kickstart for Virtual Production to enter the realm of the norm.
Gabe Ibañez, known throughout his career for his ground-breaking visual effects, is leading the way, pioneering new technology so that the advertising industry can continue to produce creative and innovative campaigns.
The campaign for Spanish mobile network provider Yoigo required a location shoot in Latvia. However, given the current circumstances, taking actors to film on location would be unsafe and financially unviable. Instead, Ibañez decided to utilize a virtual production platform, which enables virtual and real-world elements to be projected on giant LED screens.
Only a small team traveled to Latvia, using drones to film the backgrounds. The backgrounds were then brought directly to the actors in the studio, where the shoot could be safely completed in line with strict COVID guidelines.
