Red earth stamped by horse hoofs, cheering crowds and clanging metal gates, honored tradition and new roads come together in the new YETI Presents film, “Navajo Son.” Derrick Begay is a quiet hero. Unassuming in person, bold in the ring, Begay knows the ropes of rodeo competition. As the short documentary reveals, Begay’s passion and talent was forged by family love. Cultural tradition filled the gaps of opportunity. Intimate details and wide vistas unite in a magnificent ode produced by Rabbit Foot Studios with edit, animation, color, sound and finish by Lucky Post.
Client: YETI
Production Company: Rabbit Foot Studios
Creative Director: Jeff Bednarz
Producer: Sam Chortek
Post Production: Lucky Post
Editor: Sai Selvarajan
Assistant Editor: Alex Heisterkamp
Executive Producer: Jessica Berry
Color: Neil Anderson
Audio Engineer: Scottie Richardson
Finish Artist: John Valle
Digital Art & Animation: Seth Olson
Composer: Jesse Woods
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More