barrettSF Designs WWE 2K18 Video Game Ad Urging “Be Like No One”
In “Vandal,” its latest creative work for the WWE 2K video game franchise, advertising agency barrettSF is focusing on the future by disrespecting the past. The new spot launched June 19 on ESPN with the tagline: “Be Like No One.”
In years past, names like John Cena, Stone Cold and Steve Austin have been announced as cover stars, but this year’s cover star, Seth Rollins, could care less about the past. He’s burning it to the ground.
Seth Rollins is a dynamic in-ring architect, charismatic leader and fan-favorite WWE personality. Showcasing him created a unique opportunity to elevate the next generation of WWE Superstars by rebelling against the company’s storied history, rather than embracing it.
SPW Credits
Agency: barrettSF
ECD: Jamie Barrett Associate Partner/Creative Director: Todd Eisner Associate Creative Director: Brad Kayal Senior Art Director: Jen Hart Associate Partner/Head of Production: Conor Duignan Managing Director: Patrick Kelly Account Director: Molly Friedman Account Manager: Emily Brody
Production Company: Smuggler
Director: Bjรถrn Rรผhmann Executive Producers: Patrick Milling Smith, Brian Carmody Executive Producer: Allison Kunzman Chief Operating Officer: Andrew Colon Line Producer: Alexandra Lisee Director of Photography: Lasse Frank Production Designer: Jason Kisvarday
Editorial: Exile
Editor: Nate Gross / Grant Surmi Head of Production: Jennifer Locke Senior Producer: Remy Foxx
VFX / Finish: A52
VFX Supervisor: Jesse Monsour CG Supervisor: Andy Wilkoff 2D VFX Artist(s): Jesse Monsour, Richard Hirst, Brendan Crockett, Enid Dalkoff, Michael Vaglienty 3D Artists: Jun Kim, Aemelia Widodo, Phiphat Pinyosophon Animator: Peter Murphy Colorist: Paul Yacono Producer: Drew Rissman Executive Producer: Patrick Nugent & Kim Christensen Managing Directors: Linda Carlson & Jennifer Sofio Hall
Music: Tuesday Collective
Sr. Producer: Chelsea Maddox Ass. Producer: Sam Blehar Creative Director: Theo de Gunzburg
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