Now in its fourth year with 2K, creative agency barrettSF continues bringing a new level of intrigue to its ad campaign, “Be Like No One,” for the WWE® 2K18 video game franchise.
“Be next. Be N-X-T. Be different. Be weird.” These are the opening words of a voiceover by none other than global entertainment icon Snoop Dogg – a member of the WWE Hall of Fame – as images of popular WWE and NXT® Superstars display what it is that makes them like no one else – including everything from their unique styles to signature catchphrases or gargantuan size.
“Being a WWE Superstar is all about creating a memorable character that stands out,” said Todd Eisner, creative director at barrettSF. “WWE 2K18 is the only place where those characters are yours to control.”
WWE 2K18, is available for pre-order before its worldwide release on 10/17.
SPW Credits
Agency: barrettSF
ECD: Jamie Barrett Associate Partner/Creative Director: Todd Eisner Associate Creative Director: Brad Kayal Senior Art Director: Jen Hart Associate Partner/Head of Production: Conor Duignan Managing Director: Patrick Kelly Account Director: Molly Friedman Account Manager: Emily Brody
Production Company: Smuggler
Director: Björn Rühmann Executive Producers: Patrick Milling Smith, Brian Carmody Executive Producer: Allison Kunzman Chief Operating Officer: Andrew Colon Line Producer: Alexandra Lisee Director of Photography: Lasse Frank Production Designer: Jason Kisvarday
Editorial: Exile
Editor: Grant Surmi Head of Production: Jennifer Locke Senior Producer: Remy Foxx
VFX / Finish: A52
VFX Supervisor: Jesse Monsour CG Supervisor: Andy Wilkoff 2D VFX Artist(s): Steve Wolff, Mike Plescia Animator: Peter Murphy, Andrew Soria Colorist: Paul Yacono Producer: Drew Rissman, Jenny Bright Executive Producer: Patrick Nugent & Kim Christensen Managing Directors: Linda Carlson & Jennifer Sofio Hall
Music: Squeak E Clean Productions
Composer : Justin Hori Executive Producer : Amy Crilly
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
