Two talented directors – Mark Zibert and Kevin Foley – illustrate the more human side of some fan-favorite athletes for the 2021 International Olympics Committee campaign entitled “Stronger Together.” Amplified by a rousing score and inspiring voiceovers, the films showcase the dynamic athleticism of Olympians in an affecting and soulful way. Since the campaign kicked off with the hero film, the IOC reported it has measured over 250 million impressions.
SPW Credits
Production House: Scouts Honour
Directors: Kevin Foley & Mark Zibert
Producers/EP’s: Simon Dragland & Rita Popielak
Cinematographers: Eric Kaskens & Mark Zibert
Creative Research: Tricia Zaremba
Photographer: Janick Laurent
Editorial: Married to Giants
Executive Producer: Julie Axell
Editor: Graham Chisholm & Raj Ramnauth
Assistant Editor: Matthieu Belanger & Nick Yumul
Agency: Hulse & Durrell
EP: Greg Durrell
EP: Ben Hulse
Producer: Kelly Parlane
Art Director: James Moslander
Copy Writer: Adam Tetreault
Online/SFX: The Vanity
Lead VFX Artist: Sean Cochrane
VFX Artists: Mike Medeiros, Andrew Farlow
EP: Stephanie Pennington
Producer: Kayla Baxter
Audio House: Six Degrees Music & Sound
Voice/Music Director: Dan McManus
Original Score: Alec Harrison
Additional Orchestration: Chris McGuire
Re-recording Mixer: John Iaquinta
Colour: Alter Ego Post
Colourist – Wade Odlum
Service Production Companies: Lisbon, Portugal – AG Films
Cape Town, South Africa – Moonlighting
Los Angeles – The Media Mob
Kingston, Jamaica – Walters Productions Jamaica
Australia – FINCH
ScreenWork Categories:Broadcast Promotion
Discipline:Directing
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
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"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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