Numerous studies show the social and physical benefits of people cooking and eating meals together. Wolf Appliances and agency The Richards Group launched “Reclaim the Kitchen,” to cook up inspiration and unite families over breaking bread (or rather – simple, delicious dishes). At the center of this initiative is a film that artfully engages audiences in joys of home cooking, and is a playful and imaginative feast for the eyes. Lucky Post’s Scottie Richardson crafted sound design, music edit and the final mix for the three-minute, stop-motion piece directed by Brikk.
SPW CreditsAgency: The Richards Group
Producer: David Rucker
Copywriter: Dave Longfield
Art Director: Brian Linder
Production Company: The Academy
Directors: Brikk
Sound Design/Mix: Lucky Post
Audio Engineer: Scottie Richardson
EP: Jessica Berry
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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