GEORGE’s Lorcan Finnegan has directed a new campaign for Electronic Arts and Team One that offers a whimsical take on the life-altering power of the new “match-3” game Bejeweled Stars. In one of four spots, a man finds escape from his wife’s boring television show in a game of Bejeweled Stars. He matches a set of tiles and suddenly everything around him changes. His gauche apartment is transformed into curling arena, lit like a disco dance hall. His wife and dog furiously sweep the ice as he rides a giant curling stone toward a goal. The campaign tagline is “Go to your Shiny Place.”
SPW Credits
Client: Electronic Arts
Agency: Team One.
Kathryn McFarlane and Phil Henson, Creative Directors; Janet Anderson, Associate Director of Business Affairs; David Peake, Director of Business Affairs; Alex Smulian and Jason Whitehead, Copywriters; Ryan Davis, Art Director; Leah Bohl, Senior Producer; Tiffany Otoya, Producer; Julie Michael, President; Steve Bava, Management, Director of Shared Accounts; Chris Graves, Chief Creative Officer; LisaMarie Gaulin, Project Manager; Henry Simonds, Account Supervisor; Sam Walsh, Executive Producer.
Production. GEORGE, Los Angeles.
Lorcan Finnegan, director; Beth George, executive producer; Maeliosa Tiernan Producer.
Edit: TOM.
Bryan Cook, Executive Producer; Bryan Cook and Fred Foquet, Editors; Gina Grosso, Post Producer.
Post: Brewster Parsons.
Darcy Parsons, Executive Producer; Andy Mac, VFX Supervisor; Adolfo Martinelli, Colorist.
Music: “Yes, Yes Yes” by Egyptian Lover
Sound: Juice Studios, Bob Gremore, Sound Mixer.
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