Wilson, Farm League and legendary music producer Money Mark partnered to transform Roger Federer’s love and passion for the sport of tennis into music. Utilizing both the sounds of the game and a collection of electronic tones derived from the power and beauty of Roger’s swing, the track was recorded in the Mojave Desert with the new Wilson ProStaff RF97 as the only instrument.
SPW Credits
CLIENT: Wilson
GLOBAL MARKETING DIRECTOR Kyle Schlegel
SENIOR GLOBAL MARKETING MANAGER Anna Guelzim
ASSOCIATE CREATIVE DIRECTOR Tim McCaffrey
GLOBAL SOCIAL MEDIA SPECIALIST Annie Safranski
PRODUCTION TEAM
DIRECTOR Charlie McDowell
Co-Founder & EP Tieneke Pavesic
Co-Founder, EP & CD Tim Lynch
ECD Marc Gilbar
EP / ACCOUNT DIRECTOR Michael Pizzo
PRODUCER Sara D’Alessio
PRODUCTION SUPERVISOR Peter Bunstein
1ST A.D. Matthew Waters
2ND A.D. Jim Munoz
DIR. OF PHOTOGRAPHY Isiah Donte Lee
1ST AC Karim Belkasemi
2ND AC Matt Taylor
GAFFER Brian Mundell
BB DRIVER Jack Shaw
KEY GRIP Sean Talbott
BB Grip Justin Bernard
GRIP Dan Poole
PRODUCTION DESIGNER Daniel 'Smitty' Smith
PROP MASTER David Bridson
KEY COSTUMER (RF) Catherine Hahn
KEY MAKE UP (RF) Lori Matsushima
POST TEAM
EDITOR George Manzanilla
POST PRODUCTION PRODUCER David Burden
ORIGINAL MUSIC BY Money Mark
SOUND MIX Jingle Punx
COLOR Marshal Plante, Olio Creative
VFX Scott Kinsey
ScreenWork Categories:Commercial
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
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"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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