Renegade Animation takes Wienerschnitzel back to the ‘60s in a new, animated advertising campaign for the restaurant chain. Conceived by Orange County, California agency DGWB, the commercials use retro animation and jingles to evoke Wienerschnitzel’s 1961 origins. One spot spoofs vintage TV Westerns as a hot dog named Big Angus arrives in a southwestern town wearing a ten-gallon hat and packing a ketchup dispenser where his shootin’ iron ought to be.
Client: Wienerschnitzel
Agency: DGWB
Animation: Renegade Animation.
Darrell Van Citters, director; Ashley Postlewaite, executive producer; Andy Jolliff, production manager; Alec Megibben and Darin McGowan, storyboard; Sierra Lewis, design; Sara Anderson, cleanup; Jason Plapp, Keith Holven, Joanna Davidovich, Karina Gazizova and Sierra Lewis, animation; Andy Jolliff, composite/editorial.
Music: Singing Serpent
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More