Renegade Animation takes Wienerschnitzel back to the ‘60s in a new, animated advertising campaign for the restaurant chain. Conceived by Orange County, California agency DGWB, the commercials use retro animation and jingles to evoke Wienerschnitzel’s 1961 origins. One spot spoofs vintage TV Westerns as a hot dog named Big Angus arrives in a southwestern town wearing a ten-gallon hat and packing a ketchup dispenser where his shootin’ iron ought to be.
SPW CreditsClient: Wienerschnitzel
Agency: DGWB
Animation: Renegade Animation.
Darrell Van Citters, director; Ashley Postlewaite, executive producer; Andy Jolliff, production manager; Alec Megibben and Darin McGowan, storyboard; Sierra Lewis, design; Sara Anderson, cleanup; Jason Plapp, Keith Holven, Joanna Davidovich, Karina Gazizova and Sierra Lewis, animation; Andy Jolliff, composite/editorial.
Music: Singing Serpent
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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