On February 21st — the one month anniversary of the date when millions of Americans took to the streets to voice their concern about policies of discrimination and division — an inspirational public service announcement marking the Women’s March on Washington went live on the organization’s YouTube channel.
Produced on a pro bono basis by CinemaStreet Pictures, a woman-owned New York City production company, and directed by company owner Dana Offenbach, the video uses a dynamic, split-screen visual style to tell a densely-layered story of commitment, passion and concern for the rights of women and those being marginalized or disenfranchised in American society today. To view it on YouTube Channel, go to: https://youtu.be/0PrLEFqdupo.
SPW CreditsProduction: CinemaStreet Pictures, LLC
Producer/Director: Dana Offenbach
Director of Photography: Ed Han
Coordinator: Mariah Duff
Sound Recording: Vera Quispe
Editorial: BlueRock
Editor: Noelle Webb
Assistant Editors: Scott Zeitlen, Elaine White, Chenelle Damas
Managing Director: Melissa Nusbaum
Executive Producer: Sue Fallon
Finishing: Scarlett
EVP/Managing Director: Wendy Brovetto
Senior Producer: Adam Zeitlen
Assistant Producer: Danielle James
Color Grade: Yohance Brown, BlueRock
Music Composer: Daniel Belardinelli, Ramblin Man
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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