Slash Dynamic director Kiran Koshy directed a charming new holiday-themed spot for WhiteHat Jr.,
What do kids love? Games! WhiteHat Jr. promotes big dreams and ambitions through early learning skills for children through coding. The real promise of coding is not that kids will become computer engineers. Coding is a fun tool for kids to exercise their desire to build, curiosity to question, imagination to explore – the traits that will serve any child well in nearly any career, in every hobby, and in life. The spots are aptly timed, as many kids are currently being remote schooled9.
This heart-warming campaign is a testament to what can be accomplished during Covid, as Kiran was able to effectively direct the spot on the ground in Dallas, with the client being remote in multiple time zones including India and the U.S.
SPW CreditsProduction Company – Slash Dynamic
Director – Kiran Koshy
Executive Producer – Tanya Cohen
Line Producer – Adam Kaiser
DP/Colorist – Michael Jensen
Mix – TJ Callaway
Editor – Adam Henderson
Caitlin Cohen
Contact Phone8184272301
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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