The California drought is out of sight and out of mind for many Americans. Los Angeles-based Hey Baby director Joris Debeij seeks to change that, by putting real faces and real hearts to the issue, with the untold story of Statford, a small agricultural town in California’s Central Valley where years of drought are threatening the livelihood of the community in the new short film “When a Town Runs Dry.”
The short documentary follows three Statford residents: A farmer who has had to sell land that his grandfather originally purchased; a high school football coach who grew up in the area during a time when children could run and play in the water; and a shopkeeper, an immigrant from Yemen who loves his adopted town, but is having difficulty making ends meet when his customers cannot afford to pay their tabs.
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
