When I Grow Up reminds everyone about the importance of voting. On the eve of what many perceive to be the most important election of our lifetimes, a team united to create a piece that would not just remind Americans about the importance of voting, but also remind them of the Presidents that came before, and the powerful legacies they left behind. People who embodied true leadership and stood for principles that helped unite us as a nation. In the piece, Americans of all ages and all walks of life to answer one simple question: who was the President that inspired you most throughout your life – the President you wanted to be like when you grew up?
SPW CreditsDirected by Matt Ogens (Bullitt) and Steven Oritt
Creative Director/Writer: David Blacker
Producer: John Nguyen
Director of Photography: John Tipton
Music by WAZ-JACKSON
Post Production: Union Editorial
Editor: Daniel Luna
Post Executive Producer: Michael Raimondi
Post Producer: Samantha Machado
Assistant Editor: Hunter Lurie and Roman Petrov
Finishing: Resolution
Finishing Producer: Logan Aries
Flame Artist: Maury Rosenfeld
Sound Engineer: Milos Zivkovic
Jessie Nagel
Contact Phone310.839.9834
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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