When I Grow Up reminds everyone about the importance of voting. On the eve of what many perceive to be the most important election of our lifetimes, a team united to create a piece that would not just remind Americans about the importance of voting, but also remind them of the Presidents that came before, and the powerful legacies they left behind. People who embodied true leadership and stood for principles that helped unite us as a nation. In the piece, Americans of all ages and all walks of life to answer one simple question: who was the President that inspired you most throughout your life – the President you wanted to be like when you grew up?
Directed by Matt Ogens (Bullitt) and Steven Oritt
Creative Director/Writer: David Blacker
Producer: John Nguyen
Director of Photography: John Tipton
Music by WAZ-JACKSON
Post Production: Union Editorial
Editor: Daniel Luna
Post Executive Producer: Michael Raimondi
Post Producer: Samantha Machado
Assistant Editor: Hunter Lurie and Roman Petrov
Finishing: Resolution
Finishing Producer: Logan Aries
Flame Artist: Maury Rosenfeld
Sound Engineer: Milos Zivkovic
Jessie Nagel
Contact Phone310.839.9834
Contact via emailThe Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More