When I Grow Up reminds everyone about the importance of voting. On the eve of what many perceive to be the most important election of our lifetimes, a team united to create a piece that would not just remind Americans about the importance of voting, but also remind them of the Presidents that came before, and the powerful legacies they left behind. People who embodied true leadership and stood for principles that helped unite us as a nation. In the piece, Americans of all ages and all walks of life to answer one simple question: who was the President that inspired you most throughout your life – the President you wanted to be like when you grew up?
SPW CreditsDirected by Matt Ogens (Bullitt) and Steven Oritt
Creative Director/Writer: David Blacker
Producer: John Nguyen
Director of Photography: John Tipton
Music by WAZ-JACKSON
Post Production: Union Editorial
Editor: Daniel Luna
Post Executive Producer: Michael Raimondi
Post Producer: Samantha Machado
Assistant Editor: Hunter Lurie and Roman Petrov
Finishing: Resolution
Finishing Producer: Logan Aries
Flame Artist: Maury Rosenfeld
Sound Engineer: Milos Zivkovic
Jessie Nagel
Contact Phone310.839.9834
Contact via emailPropel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More