A band of bank robbers is mid-heist and on the run. With an intricate plan to escape, they use the Twenty app in order to evade the feds and find one another. With director AK Hottman at the helm, BFD Productions teamed up with an all star cast including Nicola Peltz, Christian Combs, Kaia Gerber, Presley Gerber, Cindy Kimberly & DJ Khaled in order to bring this 60-second action heist commercial to life.
SPW CreditsClient: Twenty
CEO: Diesel Peltz
Co-Founder: Mark French
SVP Marketing: Dave Cohen
Production Company: BFD Productions
Director: AK Hottman
Executive Producers: Tony Castle & Roxy Hunt
Producer: Alan Miller
Cinematographer: Sean Conaty
1st AD: John Hall
Costume: Amanda Wing Yee Lee
HMU: Cara Style
Colorist: Mikey Pehanich, The Mill
Contact NameAK Hottman
Contact Phone3039467089
Contact via emailPropel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More