“What On Earth” follows madcap Zizi and her absurd attempts to abate trauma, isolation, and self-doubt with a social media account dedicated to marbled smoothies. But first, she has to patch things up with her roommate (a table lamp), spend some time with her imaginary boyfriend, and, well, actually be able to leave her apartment without having a nervous breakdown.
CreditsA Golden LA production @staygoldenla Written and Directed by Jimmy Marble @jimmymarble Production and Post Executive Producer: Matthew Marquis, Producer: Eugene Sapp, Post Producer: Pierre Nobile, Director of Photography: Brett Arndt, Associate Producer: Brenton Roberson, 1ST AD: Giovanni Cotto-Ortiz, Production Designer: Kendra Bradnini, Art Director: Sophie Weir, Editor: Kenneth Casey Swoyer, Colorist: Matt Osborne, Designer: Paul Cayrol, Sound Designer: Keith Ruggiero, Plant Sounds: Ben Sellon, Music: Jeffrey Brodsky, Sound Mixer: Ignacio Martinez Jr, Sound Mixer: Joe McGill Cast Zizi: Suzanna Son, Imaginary Boyfriend/Cary: Theo Martins, BingoBoingo: Free Oribhabor, BritniSezChill: Fabianne Therese Gstöttenmayr, MelissDaBish: Ameera Mian, Mikey: Paul Norton, Dave: Robbie Pitts, Karl: Carlos Moreira, BigBabyJim69: Jimmy Marble, Unsuspecting Friend: Shawheen Keyani, The Sun: Sage Price, Cool Girl 1: Megan Renee, Cool Girl 2: Juliette Labelle, Cool Girl 3: Matisse Andrew, TwerkyTwin 1: Erin Murray, TwerkyTwin 2: Brittany Hoffner
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More