The latest editions of “God Bless Louisiana,” the long-running PSA campaign for New Orleans ABC affiliate WGNO-TV, won the coveted 2015 Promax Gold for General Branding/Image Campaign Small Market at the Promax BDA Local Awards Station Summit. Since its launch in 2011, every spot in the campaign has featured a soulful gospel backdrop scored by Stephen Arnold Music (www.stephenarnoldmusic.com).
“’God Bless Louisiana’ has endured because it serves as a true inspiration to its viewers,” says Stephen Arnold, President of Stephen Arnold Music. “We’re proud that our music plays a continuous role in a campaign that uplifts the New Orleans community — that’s Sonic Branding at its best.”