Stylized to look and feel like a classic horror film from the 1930s or 1940s, all aspects of the “Werewolf by Night” production are designed to remain consistent with this visual language. For Director Michael Giacchino, all solutions needed to be authentic to the time period, ruling out CG as a resource.
To say the least, Sarofsky’s team accepted this challenge enthusiastically. This finished 106-second sequence is a magnificent visual feast of blood-red color over black, using iconic and novel horror glyphs in silhouette, highlighted by outlines of color that graduate into darkness. Titles appear in white with typography in the Priori typeface (inspired by old street signage and lettering from London neighborhoods), ultimately resolving into the Werewolf by Night logo designed by Andrei Popa.
SPW CreditsProject: "Werewolf by Night" Opening and Main-On-End Title
Client: Marvel Studios
Film Director: Michael Giacchino, Editor: Jeffrey Ford, Executive Producer: Brian Gay, Post Production Supervisor: Tristan Mathews, Dir. of Post Production/ Finishing: Morning Star Schott, VFX Assistant Coordinator: Hank Kilgore, Assistant Editors: Matt Barton, Robin Buday
Production Company: Sarofsky
Executive Creative Director: Erin Sarofsky, Executive Producer: Steven Anderson, Creative Director: Duarte Elvas, Producer: Andrew Rosenstein, Illustrator/Paper Artist (MOE): Javier Rodríguez García (Lobulo), Editor (MOE): Tom Pastorelle, 3D Previz Artist (MOE): Dean Ripper, Director of Photography (MOE): Mike Bove, Line Producer (MOE): Raphaela Kurzen, Prop Master (MOE): Andy Mason, Illustration (Opening): Tricia Kleinot, Animation (Opening): Tyler Scheitlin, Typography: Andrei Popa, Daniel Geiszler
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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