Stylized to look and feel like a classic horror film from the 1930s or 1940s, all aspects of the “Werewolf by Night” production are designed to remain consistent with this visual language. For Director Michael Giacchino, all solutions needed to be authentic to the time period, ruling out CG as a resource.
To say the least, Sarofsky’s team accepted this challenge enthusiastically. This finished 106-second sequence is a magnificent visual feast of blood-red color over black, using iconic and novel horror glyphs in silhouette, highlighted by outlines of color that graduate into darkness. Titles appear in white with typography in the Priori typeface (inspired by old street signage and lettering from London neighborhoods), ultimately resolving into the Werewolf by Night logo designed by Andrei Popa.
SPW Credits
Project: "Werewolf by Night" Opening and Main-On-End Title
Client: Marvel Studios Film Director: Michael Giacchino, Editor: Jeffrey Ford, Executive Producer: Brian Gay, Post Production Supervisor: Tristan Mathews, Dir. of Post Production/ Finishing: Morning Star Schott, VFX Assistant Coordinator: Hank Kilgore, Assistant Editors: Matt Barton, Robin Buday
Production Company: Sarofsky Executive Creative Director: Erin Sarofsky, Executive Producer: Steven Anderson, Creative Director: Duarte Elvas, Producer: Andrew Rosenstein, Illustrator/Paper Artist (MOE): Javier Rodríguez García (Lobulo), Editor (MOE): Tom Pastorelle, 3D Previz Artist (MOE): Dean Ripper, Director of Photography (MOE): Mike Bove, Line Producer (MOE): Raphaela Kurzen, Prop Master (MOE): Andy Mason, Illustration (Opening): Tricia Kleinot, Animation (Opening): Tyler Scheitlin, Typography: Andrei Popa, Daniel Geiszler
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
