The award-winning visual effects team at Timber is back at it again, this time working with Wendy’s on a spring commercial campaign, showcasing the “Fifty-Cent Frosty” and the new “Made to Crave” Chicken sandwiches. Introducing color in a world of gray, the campaign calls for an “upgrade from basic” that can only be found in the new menu items. The Wendy's spot "Fountain" features VFX work by Santa Monica-based Timber.
Client: Wendy’s
Agency: VML
Global, Chief Creative Officer: John Godsey
Executive Creative Director: Derek Clark
Creative Director: McKay Hathaway
Associate Creative Director: Jennifer Farquharson
Associate Creative Director: Eamon Conway
Senior Producer: Michael Kinney
Production: Dummy
Director: Harold Einstein
Producer: Michael Kanter
Telecine Company: a52
VFX & Postproduction Company: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Flame Artists: Miles Kinghorn, Chris DeCristo
Flame Assists: Sarah Vigil-Bass, Alice Cen
Producer: Jillian Lynes
Production Coordinator: Brian Keegan
Editorial: Arcade Edit
Editor: Sean Lagrange
Assistant Editors: Paulo Miramontes, Josh Miller
Executive Producer: Crissy DeSimone
Producer: Alexa Atkin
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More