Shiny, smooth and strong hair take center stage in “Make It Legendary,” a new campaign for Wella Professionals’ Ultimate Repair product line created by its newly appointed creative agency of record: The Badger Agency.
“This campaign is fueled by the power of women to be bold, proud and fierce,” says Madonna Badger, Badger Agency Founder and Chief Creative Officer. “When we have a good hair day, everything feels amazing and we know we can do anything.”
Badger Agency | Madonna Badger – Creative Chief Officer, Natalie Troubh – President, Celeste Holt-Walters – Head of Production, Clark Fisher -Executive Creative Director, Kristen Murphy – Creative Director, Design, Matthew Scott – Creative Director, Copy, Sophie Gerritsen – Senior Art Director, Haleigh McMackin – Art Director, Serena Maldonado – Junior Director, Anvita Shah – Digital Designer, Willem Koppel – Senior Producer, Maddie Echeverria – Producer, Madeline Lefferts – Head of Account Management, Lisa Diaz – Account Executive
Production | Photographer + Director: Damien Krisl, Production Company: Cadence Films, Director of Photography: Tristan Sheridan, Line Producer: Paul Laurens, Executive Producer: Lorenzo Ragionieri, 1st AD: Jon Mintz,
Post Production | Editor: Chrissy Rabe, Motion GFX: Matt Westrich, Flame: Ira Morris (Finalbyte), Color: Mikey Rossiter (Rare Medium), Music/Mix: Ant (Cadence)
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
