Shiny, smooth and strong hair take center stage in โMake It Legendary,โ a new campaign for Wella Professionalsโ Ultimate Repair product line created by its newly appointed creative agency of record: The Badger Agency.
โThis campaign is fueled by the power of women to be bold, proud and fierce,โ says Madonna Badger, Badger Agency Founder and Chief Creative Officer. โWhen we have a good hair day, everything feels amazing and we know we can do anything.โ
SPW Credits
Badger Agency | Madonna Badger โ Creative Chief Officer, Natalie Troubh โ President, Celeste Holt-Walters โ Head of Production, Clark Fisher -Executive Creative Director, Kristen Murphy โ Creative Director, Design, Matthew Scott โ Creative Director, Copy, Sophie Gerritsen โ Senior Art Director, Haleigh McMackin โ Art Director, Serena Maldonado โ Junior Director, Anvita Shah โ Digital Designer, Willem Koppel โ Senior Producer, Maddie Echeverria โ Producer, Madeline Lefferts โ Head of Account Management, Lisa Diaz โ Account Executive
Production | Photographer + Director: Damien Krisl, Production Company: Cadence Films, Director of Photography: Tristan Sheridan, Line Producer: Paul Laurens, Executive Producer: Lorenzo Ragionieri, 1st AD: Jon Mintz,
Post Production | Editor: Chrissy Rabe, Motion GFX: Matt Westrich, Flame: Ira Morris (Finalbyte), Color: Mikey Rossiter (Rare Medium), Music/Mix: Ant (Cadence)
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโ stores are located. Read More