This doc style commercial focuses on the upbringing and accomplishments of Olympic fencer, Ibtihaj Muhammad, for Lifetime Picture’s “Fempire” series. This series strives to celebrate women who break boundaries and challenge stereotypes in their respective industries. Ibtihaj Muhammad is a bronze medalist for Team USA, and was the first Muslim American woman to wear a hijab in the Olympics.
SPW Credits
Client: Lifetime Pictures
Director: Anthony Pellino
Director of Photography: Zach Lowry
ScreenWork Categories:Commercial
Discipline:Directing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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