Not all of us are built for the gridiron, at least not any more. What would it take to fulfill that fantasy of scoring the game winning touchdown when the last time you wore the helmet was in high-school? We Are Royale took the challenge to visualize a football game unlike any you've ever seen, and find yet another creative answer to the age old question: What would you do if you won the lottery? This latest spot in the award-winning "Dept. of Imagination" campaign from Cole & Weber United and Washington's Lottery, took cues from iconic sports commercials to set up the viewer with an intense night game between rivaling teams. After some bone-crunching action, the play is interrupted by a seemingly normal phone call. This call introduces us to the reality that these massive football players are actually realistic exo-suits, designed to help play the intensely physical game regardless of your own personal fitness level.
Agency: Cole & Weber United
Client: Washington’s Lottery
Executive Creative Director: John Maxham
Creative Director: Todd Derksen
Senior Copywriter: Joe Gerlitz
Executive Producer: Pete Anderson
Senior Producer: Tasha Cronin
Live Action: We Are Royale
Directors: Brien Holman, Chris Volckmann
Creative Director: Loren Judah
Managing Director/Partner: Jennifer Lucero
Line Producer: Mark Campbell
Director of Photography: Joe Mead
Post Production/Digital: We Are Royale
Managing Director/Partner: Jennifer Lucero
Executive Creative Director/Partner: Brien Holman
Executive Creative Director/Partner: Jayson Whitmore
Creative Director: Loren Judah
Lead 3D Artist: John Cherniack
Lighting/Texturing: Yates Holley
Animating: Glenn Suhy
Modeling/Texturing: Cody Smith
3D Tracking: Eric Stoiqa
VFX Supervisor: John Cherniack & Joel Voelker
Compositors: Paul Cantor, Paul Barkshire
2D Animation: Brody Davis
Colorist: Joel Voelker
Storyboards: Tom Price
Developers: Jason Lust, Ivan Cockrum
Senior Producer: Jen Schmithorst
Producer: John Gerard
Head of Production: Melissa Johnson
Executive Producer: Chris Volckmann
Editor: Kelly Vander Linda
Sound Design Company: HEARby Sound
Sound Designer: John Buroker
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More