There’s nothing stronger than the power of friendship, except for maybe the jolt of energy you get from a cold, refreshing Mountain Dew! Timothy Kendall proves why he’s one of the world’s best freelance directors in his latest action-packed piece for PepsiCo with Wunderman Thompson India and Yard Dog Productions. The first of the campaign, which followed the friends trying to catch a missed train, was covered extensively in the international press. In this second installment of the campaign, for which Kendall also wrote the action sequences, two friends undergo a high-octane gauntlet while trying to solve a wardrobe malfunction.
Client: PEPSICO, Mountain Dew
Agency: Wunderman Thompson India
AVP & Senior Creative Director, Ajitesh Verma; Senior Producer, Mandeep Singh
Production: Yard Dog
Director, Timothy Kendall; DP, Sam Chase; exec producers, Beth Pearson, Joe Piccirillo; Line Producer, Rachel North
Postproduction: UPP
Music: Greg Kuehn, Peligro Music and Sound
Contact NameJeff Lewis
Contact Phone8189060006
Contact via emailThe Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More