There’s nothing stronger than the power of friendship, except for maybe the jolt of energy you get from a cold, refreshing Mountain Dew! Timothy Kendall proves why he’s one of the world’s best freelance directors in his latest action-packed piece for PepsiCo with Wunderman Thompson India and Yard Dog Productions. The first of the campaign, which followed the friends trying to catch a missed train, was covered extensively in the international press. In this second installment of the campaign, for which Kendall also wrote the action sequences, two friends undergo a high-octane gauntlet while trying to solve a wardrobe malfunction.
SPW CreditsClient: PEPSICO, Mountain Dew
Agency: Wunderman Thompson India
AVP & Senior Creative Director, Ajitesh Verma; Senior Producer, Mandeep Singh
Production: Yard Dog
Director, Timothy Kendall; DP, Sam Chase; exec producers, Beth Pearson, Joe Piccirillo; Line Producer, Rachel North
Postproduction: UPP
Music: Greg Kuehn, Peligro Music and Sound
Contact NameJeff Lewis
Contact Phone8189060006
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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