In celebration of Black Music Month, Walmart highlights ‘Old School vs. New School’ music with legendary music icon, Ms. Patti LaBelle. Directed by Tamika Miller, the spot features the Godmother of Soul where she reminds us – no matter the era, "All music has soul, baby!"
Launched June 19th on Walmart.com and across social media outlets, the spot accompanied links to vinyl releases both vintage and new music with top artists that span generations. The campaign was broadcast on June 27th during the 2021 BET Awards.
SPW CreditsClient: Walmart | Agency: Burrell Agency | Production Company: Wondros Collective Director: Tamika Miller, Sr. Executive Producer: Danielle Peretz
Contact NameJenne Dixon
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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