To boldly commemorate its yearlong 75th Anniversary Celebration, the Walker Art Center partnered with strategy and content studio The D4D to develop a campaign that would frame the work of the past as both a mantra and a roadmap for what’s next. 75 QUESTIONS embodies how the Walker Art Center engages the public, artistic community, and its global audience: to question everything. A brand film, billboards, posters, the Walker’s website, and Instagram feed, present thought-provoking questions against installations, iconic moments, performances, events and unexpected imagery – all facets of the Walker Art Center’s renown artistic programming. Connecting everything is a commitment to inquiry and spirit of joint discovery.
SPW CreditsClient: Walker Art Center
Museum Director: Olga Viso
Curator of Architecture & Design: Andrew Blauvelt
Design Director: Emmet Byrne
Agency: The Department of the 4th Dimension (The D4D)
Executive Producer: Matt Checkowski
Creative Director: Matt Checkowski
Copywriter: Troy Longie
Post Production: The Department of the 4th Dimension (The D4D)
Editor: Leander Rappmann
Voiceover Artist: Eliah Mountjoy
Audio Finishing: Precision Post
Producer: Gary Nelson
Mixer: Brady Schwartz
Music: Tashweesh (Interference)
Composer: boikutt (Ramallah Underground)
Performance: Kronos Quartet
From the Nonesuch Recording “Floodplain" (2009)
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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