This International Women’s Day, RAINN (Rape, Abuse, & Incest National Network) has partnered with director Samantha Scaffidi of SMUGGLER and creative agency MIRIMAR to develop and craft a powerful awareness piece that highlights the fear and violence transgender women face every day. The public service announcement shows how RAINN supports all abuse survivors.
Walk explores how the discrimination that transgender survivors of sexual assault face surrounding their identities can create additional barriers to seeking help. This powerful PSA seeks to shift the conversation around these issues and ensure that survivors get the care and resources they need—because at RAINN, we help all survivors.
SPW Credits
CAST
Starring: Leyna Bloom
Agency: MIRIMAR – Los Angeles
Founder & Chief Creative Officer: John McKelvey Co-founder & Managing Director: Luke McKelvey Creative Director: Nick Morrissey Art Director: Robbie Rane
Mirimarus.com
PRODUCTION
Production Company: SMUGGLER
Director: Samantha Scaffidi Executive Producers: Patrick Milling-Smith / Brian Carmody / Drew Santarsiero Head of Production: Alex Hughes Producer: Luigi Rossi Production Supervisor: Cheyenne Cage 1st AD: Donna Imbarrato Director of Photography: Maceo Bishop Wardrobe: Abby Oliver Hair and Make Up: Abigail Hayden Casting Director: Kate Antognini and Damien Bao Additional Photography: Geoffrey Taylor
EDITORIAL
Editorial Company: Cartel
Editor: Kyle Valenta Assistant Editor: Grant Hall Head of Production: Meagen Carroll Executive Producer: Lauren Bleiweiss
VFX
VFX House: Method Studios
ECD / VFX Supervisor: Benjamin Walsh Senior Producer: Pip Malone Senior Flame Artist: Ian Holland Graphics Artist: Uzi Mor
COLOR
Color House: Company 3
Colorist: Sofie Borup Producer: Alexandra Lubrano
SOUND
Music House: Citizen Music
Head of Production: Theo de Gunzburg Executive Producer: Amanda Fink Mandell Sound Designer: Jonathan Fuhrer Assistant Sound Designer: Kai Rizzuto Mix: Citizen Music
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More