Directed by Anthony Mandler and edited by Jarrett Fijal of Bonch Post, “The Canvas is Ready” foreshadows the arrival of the MTV VMA’s at Madison Square Garden. It is a skillful coming together of mystery and technology, as a “Moonman” completes his mission, the bare stage described as an empty canvas waiting for artists to make their mark. For Fijal, the moon landing is a familiar one: he is a three-time winner of the Moonman for Best Editor. Further, six of the past eight winners of the VMA for Video of the Year have been cut at Bonch Post. The latest is this year’s winner, Beyoncé “Formation”, edited by Jeff Selis. That means the boutique’s VMA Video of the Year honorees alone account for upwards of 3 billion views.
SPW CreditsClient: MTV / Video Music Awards
Title: VMA 2016 | The Canvas Is Ready | MTV :60
Agency: In-house
Production Company: Black Hand Cinema
Director: Anthony Mandler
Editorial Company: Bonch Post
Editor: Jarrett Fijal
Editorial EP: Jeff Weidemann
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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