Directed by Anthony Mandler and edited by Jarrett Fijal of Bonch Post, “The Canvas is Ready” foreshadows the arrival of the MTV VMA’s at Madison Square Garden. It is a skillful coming together of mystery and technology, as a “Moonman” completes his mission, the bare stage described as an empty canvas waiting for artists to make their mark. For Fijal, the moon landing is a familiar one: he is a three-time winner of the Moonman for Best Editor. Further, six of the past eight winners of the VMA for Video of the Year have been cut at Bonch Post. The latest is this year’s winner, Beyoncé “Formation”, edited by Jeff Selis. That means the boutique’s VMA Video of the Year honorees alone account for upwards of 3 billion views.
Client: MTV / Video Music Awards
Title: VMA 2016 | The Canvas Is Ready | MTV :60
Agency: In-house
Production Company: Black Hand Cinema
Director: Anthony Mandler
Editorial Company: Bonch Post
Editor: Jarrett Fijal
Editorial EP: Jeff Weidemann
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More