Josh Ruben and Vincent Peone, the award-winning directing duo known as Josh + Vince, began their careers pioneering comedic viral videos over twelve years ago. The shorts films, commercials and music videos they have written, directed, shot and produced have amassed a combined total viewership of well over two billion. Their series of CollegeHumor videos for Vitaminwater, “Subway Panhandler Pranks Entire Subway Car and “GPS Prank,” has been covered by The Today Show and Good Morning America as well as TIME, Perez Hilton and MSNBC News. The Huffington Post named their subway prank as one of "7 Native Content Campaigns That Rocked 2013.”
Client: Glaceau Vitaminwater: Director, Integrated Marketing: Lee Roth; Associate Producer/Integrated Marketing Manager: Vanessa Smith
Agency: Crispin Porter +Bogusky: Tim Blunt: Creative Director; Associate Creative Director: Jens McNaughton; Content Supervisor: Carly Tietzer; Directors: Josh + Vince
Production Company: CollegeHumor: Writer: Kevin Corrigan; Supervising Producer: Halavah Sofsky; Producer: Jake Fuller; Editor: Sam Jacobson; Audio Mixer: Sam Jacobson; Colorist: Sam Jacobson
Post Production Producer: Lacy Wittman
Music: Productiontrax.com
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More