Sapient Nitro (Miami) has progressively rolled out an integrated campaign in the northeastern states. The campaign introduces consumers to the insight that they, like birds, can flock South to Florida to escape the winter. This is second of three campaign videos within this integrated campaign.
Other Campaign videos and publicity release:
"The Warmer Side of Winter"
https://www.shootonline.com/spw-video/visit-floridas-warmer-side-winter
"Beauty"
https://www.shootonline.com/spw-video/visit-floridas-flock-florida-beauty
Campaign Publicity Release:
https://www.shootonline.com/node/55590
Client: Visit Florida
Agency: SapientNitro, Miami
Executive Creative Director: Robert Kleman Executive Creative Director: Matthew Atkatz Creative Director: Jordan Lipton Creative Director: Jason Levine Art director: Mark Toler Art director: Danielle Fay Copywriter: Brian Jones Agency Producer: Monica Alameda
Production company: The Colony
Director: David Gaddie Director of Photography: Massimo Hanzonet Executive Producer: Angela Bowen Line Producer: John McWhirter Editor: Damien Massingham
VFX: Afterparty VFX Lead: Nick Crist Colorist: Jordan Lister
Music: Nylon Studios
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